Who We Are
At Athenova, we are deeply committed to empowering women in their pursuit of fitness and strength. We understand that fitness is more than just a hobby – it's a lifestyle and a form of self-expression. This is why we offer a premium line of home fitness equipment specially designed for serious female fitness enthusiasts.
Drawing inspiration from the tenacity and grace of the goddess Athena, we design each product, from our dumbbells to our Pilates bars, with precision, comfort, and effectiveness in mind. Our ethos is rooted in celebrating athletes and all women embarking on their fitness journey.
At Athenova, we believe every woman has an inner athlete, and it's our mission to help you discover and nurture yours.
In my fitness journey, I saw most weightlifting brands catering primarily to men, sidelining women who sought genuine strength - We were left with limited options that either adhered to unrealistic beauty standards or celebrated unhealthy bodies. This drove me to create Athenova, not just as a brand but as a movement. Through Athenova, I wish to empower women to embrace their true potential.
- S.K. Founder, Athenova